So how did we all make the cover of Time?
The editors used their annual award to highlight the advent of what they called “Web 2.0.” In the early days of the millennium, while the web was still new, people used the internet mostly as a source for information: news, customer reviews for products, celebrity gossip, and other forms of content. This was “Web 1.0,” the internet as a one-way flow of information from experts to the rest of us. But by the mid-2000s it was becoming clear that a shift was underway. The traffic was flowing two ways. Now it was not just professional content-producers but also ordinary people who were uploading videos, creating blogs, and posting on social media platforms.
Now that the flow of information had truly become democratized, everyone had a voice. Now the fledgling comedian or the rapper or writer could build a worldwide fan base, bypassing editors, agents, and other cultural gate-keepers. With the advent of social media (Facebook, Twitter, Instagram, etc.) the free flow of information reached full throttle. Now everyone can say whatever they sincerely believe to be true.
It’s not as if 2006 was a watershed moment. This shift toward absolute
individualism has been slow and subterranean, like a cultural tectonic plate.
But now, two decades after Time’s splashy cover story, we have decided as a
culture that sincerity is sacred. If I sincerely believe something, it is my
truth, and I have a right – even an obligation – to speak and live that truth.
It’s true that we have gained a great deal by this unfettered access to
knowledge and this unhindered ability to speak our minds, but what has been the
trade-off? What are the unintended consequences of letting sincerity have first
and last word in every conversation?
I think there are two over-lapping consequences.
1. The assumption that sincerity is the
final arbiter of truth is an admission of despair.
The only way to regard sincerity as the only voice of truth is to give
up on the hope that we can find what Francis Schaeffer called “true Truth,” the
kind of Truth that we must all acknowledge regardless of individual perspective
or feelings or opinions. By acknowledging that everyone’s truth is equally
valid, we have effectively given up on the hope that we will find Truth that is
true for everyone everywhere. The best any of us can hope for is to find our
own version of the truth, one that seems right to me and works for me.
Treating sincerity as sacrosanct means that all the usual tests for
truth-telling have no voice: factual evidence, common sense, logical
consistency, social propriety. That’s why we’re all having such a hard time
determining what is true and what is just spin. We’ve been told that all the
metrics we used to rely on are unreliable, so all we have is versions of the
truth, “narratives” competing against another.
Treating sincerity as sacrosanct means that in place of sober-minded
journalism, we are treated to a constant barrage of editorializing from the
Left and the Right. That’s why so many Americans get their perspective from an
echo-chamber that only reinforces what they already believe to be true. With
such chaos all around us, it’s more comfortable to hear the constant drumbeat
of one point of view than to hear multiple perspectives and weigh the evidence
for ourselves.
Treating sincerity as sacrosanct explains why self-image is so
complicated for kids growing up. There are no longer any givens in the human
condition; everything that makes me unique is tentative, including my gender
and my sexual orientation. What a terrifying prospect for a child, to think
that these vital data points of identity are a matter of my own personal
choice!
Treating sincerity as sacrosanct explains why we find ourselves caring
what late-night comedians think about social and political issues. We are in
such a state of despair that we are literally looking to the wry humor of
professional clowns to help us understand what is happening.
Treating sincerity as sacrosanct explains why social media platforms
like Facebook and Twitter have been charged with the impossible task of
fact-checking and authorizing every one of the millions of posts on their
sites. They even must decide what sort of snarky opinionating is permissible
and what is hate-speech and therefore impermissible. Who is up to such a task?
All of this has contributed to a growing despair that we will ever again
be able to find common ground as a culture or even have civil conversations
about our disagreements.
But the price we’re paying for deifying sincerity this way is not just
cultural. It is spiritual as well.
2. The assumption that sincerity is the
final arbiter of truth is a not-so-subtle form of idolatry.
Remember that an idol is any good thing that we treat as the ultimate
thing. It is right and proper that we value sincerity both in others and in
ourselves; we don’t want to deal with false selves but the real thing. But
sincerity is like every other created thing: it is a wonderful servant and a
tyrannical master. When I enthrone sincerity as the ultimate test of truth, I
am putting all my confidence in the heart’s ability to discern rightly and
reliably. If sincerity is all that matters, I never have to question my
motives, my reasoning, or my conclusions: if I really believe it, it must be
true, at least for me.
The problem with putting all this weight on sincerity is that, just like
every other idol, sincerity will prove to be an impotent and unreliable guide
to truth. Our hearts simply cannot be relied on to tell us the truth. Jeremiah
said it well: “The heart is deceitful above all things and desperately wicked;
who can know it?”
When I deify my own sincerity, I double-down on my blind spots. A man
who puts all his confidence in his own point of view is constitutionally
incapable of even admitting he has blind spots. He makes the classic blunder of
“leaning on his own understanding” and thus cutting himself off from even God’s
guiding hand (Proverbs 3:5-6).
When I deify my own sincerity, it’s alarmingly easy for me to lie to
myself about my sin. And as James observed, we don’t need any help stumbling
into sin; it is already our strong natural inclination: “Let no one say when he
is tempted, ‘I am being tempted by God,’ for God cannot be tempted with evil,
and he himself tempts no one. But each person is tempted when he is lured and
enticed by his own desire” (James 1:13-14).
When I deify sincerity, I become an expert at hiding my own intentions
from myself. As the proverb puts it, “There is a way that seems right to a man,
but its end is the way to death” (Proverbs 14:12). Or, as our own American
proverb has it, we all know what the road to hell is paved with.
This cultural enthronement of sincerity may help explain why our social
media atmosphere has grown so toxic. When my sincere truth collides with
someone else’s equally sincere truth, we have no way to talk about our
differences, so we hurl hashtags and bumper sticker slogans at one another in
our endless and pointless online battles.
This is especially concerning when Christ-followers contribute to that
toxicity by joining a side and slinging mud.
Yes, our cultural moment is fraught with peril. And yes, it’s very
difficult to get a good read on what is actually happening and what it all
means. All the more reason to make sure we think and speak like
Christ-followers and not merely imitate the tone and rhetoric of the online
warriors who are constantly poisoning the well with suspicion, cynicism and
petty meanness.
Of all people, Christ-followers ought to be humble and teachable, good
listeners, “swift to hear, slow to speak, slow to grow angry.” We of all people
ought to know that “the anger of man doesn’t produce the righteousness of God”
(James 1:19-20).
Of all people, Christ-followers ought to be careful about their tone,
how their words might come across to the watching world. “Let your speech
always be gracious, seasoned with salt, so that you may know how you ought to
answer each person” (Colossians 4:6).
Let’s speak and act not like people whose identity depends on their
ability to defend their personal opinions. Rather, let’s speak and act like
those who don’t always have to be right, people who can extend grace because
their lives are suffused with it: “So speak and so act as those who are to be
judged under the law of liberty. For judgment is without mercy to one who has
shown no mercy. Mercy triumphs over judgment” (James 2:12-13).

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